Sports · Data · Analysis

The
Margin.

by Sharon Akaka

Numbers tell stories most people miss. We find the margin between what the table shows and what actually happened.

Featured

Premier League · Arsenal · 2025

Why Is Arsenal Winning the Premier League Such a Big Deal?

Twenty-one years. Three runner-up finishes in three seasons. A squad built on data, youth, and a tactical blueprint that finally has the rest of the league working out how to stop it. The numbers tell a story most people haven't seen yet.

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Arsenal
2025/26
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About

Sports is full of narratives.
Most of them are wrong.

The Margin starts with the data, builds the context, and finds the story that lives between the two. Each piece comes with its own animated data visualisations — built from scratch, driven by real numbers — so the argument moves as you read it.

Community

What should I
research next?

The Margin is data-driven, but the questions it chases should come from the people who care most about sports. Tell me what you want to understand — a team, a player, a transfer, a pattern, a stat that never made sense to you. I'll research it properly and write it up.

All suggestions read personally

The Margin

Numbers.
Context.
Stories that matter.

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